Portfolio: Social Media Manager at British Aesthetics (Jul – Oct 2023)

Hello! I’m Hamid Nuh, a passionate entrepreneur with deep expertise in social media management, digital marketing, and a wide array of other skills. As a Social Media Manager at British Aesthetics in Lahore from July to October 2023, I had the privilege of shaping and enhancing their digital presence. Let me walk you through my journey and accomplishments in this role.

About Me

Passionate Entrepreneur

I bring a rich background in Graphic Designing, Video Editing/Animation, WordPress, Social Media Marketing/Management, and SEO Copywriting. My professional knowledge extends to Advanced SEO, Affiliate Marketing, YouTube Marketing, and Content Marketing. I also possess Intermediate knowledge of UX/UI (Adobe XD and Figma), Game Development with tools like Blender, Unity 3D, and Unreal Engine using C# and C++. Recently, I’ve ventured into the exciting world of Cybersecurity and Advanced Python Applications, broadening my technical skillset.

Core Values

My success is grounded in consistency, dedication, and discipline. These principles guide my professional endeavors, ensuring that I deliver unparalleled value and excellence in every project I undertake.

“Just playing by my own Rules”

Role at British Aesthetics

Position Overview

At British Aesthetics, a renowned derma and aesthetics clinic, I held the position of Social Media Manager. My tenure spanned from July to October 2023, during which I was responsible for handling the clinic’s digital presence.

Responsibilities

Social Media Management

I managed multiple social media accounts, ensuring that each platform effectively communicated the brand’s message. This included:

  • Content Creation: Crafting visually appealing and informative posts.
  • Community Engagement: Responding to comments and messages to foster a strong online community.

Facebook Ads and Post Boosting

Running Facebook ads and boosting posts were key aspects of my role. I focused on:

  • Targeted Campaigns: Designing ads to reach specific demographics.
  • Performance Monitoring: Analyzing ad performance to optimize results.

Engaging Captions

Writing engaging captions was crucial to capturing the audience’s attention. I crafted:

  • Captivating Headlines: Headlines that drew users in.
  • Informative Descriptions: Descriptions that provided value and encouraged interaction.

Design Guidance

I provided design guidance to colleagues, ensuring that all content aligned with the brand’s aesthetic. This included:

  • Visual Consistency: Maintaining a cohesive look across all platforms.
  • Creative Input: Offering suggestions to enhance the visual appeal of posts.
Social Media Manager at British Aesthetics
Social Media Manager at British Aesthetics

Achievements

Successful Campaigns

During my tenure, I launched several successful Facebook ad campaigns. These campaigns resulted in:

  • Increased Engagement: Higher interaction rates on posts.
  • Expanded Reach: More followers and potential clients reached.
  • Boosted Conversions: Increased appointment bookings and inquiries.

Creative Captions

Here are a few examples of captions that resonated with our audience:

  • “Achieve your perfect skin with our bespoke treatments! 🌟 #Botox #BeautyCare”
  • “Glow from the inside out with British Aesthetics! ✹ Book your consultation today. #Dermafacial #SkinCare”

Design Collaboration

My design guidance helped elevate the brand’s visual identity. Key impacts included:

  • Brand Cohesion: A unified aesthetic across all social media platforms.
  • Enhanced Visuals: More attractive and engaging posts that caught the audience’s eye.

Marketable Skills

Social Media Management

My expertise in social media management includes:

  • Platform Proficiency: Skilled in using various social media platforms effectively.
  • Content Strategy: Developing and executing comprehensive content plans.

Digital Marketing

I excel in digital marketing with skills in:

  • Facebook Ads: Creating and managing effective ad campaigns.
  • Instagram Marketing: Strategies for growth and engagement.
  • SEO: Optimizing content for search engines.

Design and Creative Skills

With a strong background in Adobe Creative Suite, I have:

  • Graphic Design: Proficiency in Photoshop, Illustrator, and InDesign.
  • Motion Graphics: Skills in After Effects and Premiere Pro.
  • UI/UX Design: Experience with Figma and Adobe XD.

Certifications

Relevant Courses

I have completed several relevant courses, including:

  • Digital Marketing Masterclass: Get Your First 1,000 Customers – Udemy.com – 2023
  • Instagram Marketing: Complete Guide To Instagram Growth – Udemy.com – 2023
  • Modern Copywriting: Writing Copy That Sells in 2024 – Udemy.com – 2023
  • The Ultimate Digital Marketing Course 2022: 11 Courses in 1– Udemy.com – 2022
  • Adobe Photoshop CC – Advanced Training Course– Udemy.com – 2021
  • Adobe Photoshop CC – Essentials Training Course– Udemy.com – 2020
  • Adobe Illustrator CC – Essentials Training Course – Udemy.com – 2021
  • Adobe Illustrator CC – Advanced Training Course – Udemy.com – 2022

Testimonials

Client Feedback

“Hamid’s creativity and strategic approach to social media have significantly boosted our online presence. His engaging content and effective ad campaigns have brought in new clients and increased our engagement rates.” – Dr. Waqas, Owner of British Aesthetics

Colleague Endorsements

“Working with Hamid has been a game-changer. His design guidance and social media strategies have taken our marketing efforts to the next level.” – Usman Farooq, Colleague at British Aesthetics

Tips and Tricks

Effective Social Media Management

  • Consistency is Key: Post regularly to keep your audience engaged.
  • Know Your Audience: Tailor content to meet the interests and needs of your followers.
  • Engage Actively: Respond to comments and messages promptly to build a loyal community.

Design Guidance

Dos and Don’ts

  • Do: Maintain a consistent color scheme and style.
  • Don’t: Overload posts with text; keep visuals clean and appealing.

Concepts and Guidelines

  • Brand Consistency: Ensure all posts align with your brand’s identity.
  • Visual Hierarchy: Use size, color, and spacing to highlight important elements.

Contact Information

Get in Touch

Conclusion

Discover more about my journey and professional experiences at HamidNuh.com. I look forward to connecting with you for collaboration and professional opportunities. Together, we can achieve unparalleled success in the digital landscape.

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