Website Update V2: Elevating Performance and Market Alignment

I’m Hamid Nuh, a digital marketing specialist and web developer passionate about creating and enhancing digital experiences. Below, you’ll find a comprehensive case study of my latest project: the complete overhaul of, a leading printing press service based in Dubai.

Featured Project: Website Update V2

Project Overview

Client: GFX Printer
Industry: Printing Press
Location: Dubai, UAE
Project Type: Website Redesign and Update

Initial Development (July 2022)

In July 2022, I laid the foundation for’s online presence with the first version of their website. The process involved:

  • Naming and Branding: Developed the name and designed the logo for GFX Printer.
  • Domain and Hosting: Purchased the domain and hosted it.
  • Website Development: Installed WordPress and utilized the “Flatsome” multipurpose premium theme from to create an e-commerce website tailored to Dubai’s printing press market.
  • Graphic Design: Created all graphics, including icons, images, and infographics, to ensure originality.
  • Professional Emails: Set up multiple professional emails for the business.
  • Content Creation: Developed SEO-friendly content using AI (Chat-GPT 4), following Google Search Console guidelines to enhance keyword rankings.
  • Technical SEO: Applied SEO techniques to improve site health, achieving 95% speed on desktop and 89% on mobile via
  • Off-Page SEO: Built links on high-domain authority sites and citation sites in Dubai.
  • Google Maps Listing: Listed the business on Google Maps for increased visibility.
  • Security Measures: Implemented advanced security protocols.
  • Client Generation: Used social media marketing and handling across multiple platforms to generate clients.

Major Update (January 2024)

By January 2024, the evolving market demands necessitated a comprehensive update to the website. The main focus was to realign the website with the current trends in the printing press industry both locally and internationally.


  • Market Realignment: Update the website to better reflect the printing press market.
  • Enhanced User Experience: Improve website structure and performance.
  • SEO and Content Optimization: Focus on high-impact keywords and content.
  • Speed and Security: Maximize website speed and ensure robust security.

Strategy and Execution

  1. Theme and Hosting Upgrade:
    • Updated the website theme to the “Pricom” premium theme from

      Pricom Theme
      Pricom Theme
    • Upgraded the hosting plan from Premium Web Hosting to Business Web Hosting for better performance and scalability.

      Business Web Hosting Plan of Hostinger
      Business Web Hosting Plan of Hostinger
  2. Website Development:
    • Rebuilt the website to cater to both the local Dubai market and the international printing press market.
    • Minimized excessive customization to maintain theme integrity and site speed.
    • Created new graphics, including icons, images, and infographics.
    • Edit PHP files of the theme, to customized it according to need. I Add WhatsApp and Inquiry button and remove Add to Cart option.
      Screenshot showing Two Inquiry Buttons in place of Add to Cart button
      Screenshot showing Two Inquiry Buttons in place of Add to Cart button

      Custom Elements
      Custom Elements
  3. Content and Product Management:
    • Updated professional emails.
    • Refined the product catalog, focusing on high-value offerings and reducing the total number of products for better SEO.
    • Developed high-quality, SEO-friendly content, emphasizing engaging, problem-oriented blogs and articles.
    • Achieved keyword ranking improvements, such as positioning “Sticker printing” at 22nd in Google Dubai without off-page SEO.

      Sticker Printing 22nd in Google Dubai without off-page SEO
      Sticker Printing 22nd in Google Dubai without off-page SEO
  4. Technical SEO and Speed Optimization:
    • Continued applying technical SEO practices.
    • Optimized website speed, achieving 100% on desktop and 98% on mobile as per

      Screenshot of
      Screenshot of
  5. Google Maps and Security:
    • Updated the business listing on Google Maps.

      GFX Printer Google Maps
      GFX Printer Google Maps
    • Enhanced website security with advanced measures.
  6. Client Generation and Social Media Management:
    • Continued using social media marketing and handling across platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/, Pinterest, Behance, TikTok).

      GFX Printer YouTube Account
      GFX Printer YouTube Account
    • Created and published graphical and video content daily to drive engagement and client acquisition.


  • Enhanced Market Alignment: The website now better reflects current industry standards and trends.
  • Improved Performance: Achieved top-tier speed and SEO performance metrics.
  • Increased Client Engagement: Successfully generated new clients and maintained ongoing client relationships.
Google Search Console Results
Google Search Console Results


Keyword Results
Keyword Results


GFX Printer Home Page
GFX Printer Home Page

Skills and Expertise

  • Web Development and Redesign
  • WordPress Theme Editing
  • E-commerce Integration
  • Graphic Design
  • Content Creation and SEO
  • Performance Optimization
  • Social Media Marketing and Management
  • Cybersecurity Measures


Amir Farooq, CEO of GFX Printer
“Hamid’s comprehensive update of our website has significantly improved our market alignment and performance. His expertise in web development and digital marketing continues to drive our business forward.”

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